x, 209 pages ; 25 cm

Includes bibliographical references and index

1. Introduction: The rhetorical presidency -- 2. The old way: Founding and forms -- Constitutional Principles -- Official rhetoric -- 3. The old way: Developed and expressed -- "Unofficial" presidential rhetoric -- The great exception: Andrew Johnson -- 4. The middle way: Statesmanship as moderation -- Theodore Roosevelt and the Hepburn Act -- Conditions of success -- The old way revised -- 5. The New Way: Leadership as Interpretation -- Reinterpreting the constitutional principles: Woodrow Wilson's statecraft -- New standards, new forms -- Comparing rhetoric: Old and new -- 6. Limits of Leadership -- The problem of credibility: Woodrow Wilson and the League of Nations campaign -- The breakdown of deliberation: Lyndon Johnson's war on poverty -- 7. Dilemmas of Governance -- Crisis politics and normal politics -- Campaigns, wordsmiths, media -- Ronald Reagan, the great communicator -- The rhetorical prerogative

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